We were asked to remind the UK that Müller Corner is an iconic product. So that’s what we did.
So long Nicole Scherzinger. Hello lovely little Müller rituals.
First big brand campaign I creative directed with Emma. Written by Chris Willis and Paul Kocur. Directed by Traktor.
When Müller brought back their much loved Mississippi Mud Pie Corner, we relaunched a thing from the 90s… with a thing from the 90s.
We hid the campaign messaging in Magic Eye images and put them all over the place. Within days the yogurts were selling out in ASDA.
Loved every minute of creative directing this one, working with dream team The Sophs.
Macmillan wanted a new way to talk about cancer and what they do for people who have it. Everything grew from the line – Life with cancer is still life.
The UK's biggest-selling Easter eggs are also the smallest.
So what better way to celebrate them than with these beautifully crafted mini billboards?
The idea was that the meerkats had created their own parallel-universe soap opera, complete with theme tune, pub (the Rodents Retreat), and Corrie-style plotlines about juvenile delinquency and a perennial singleton's search for love.
Kovonation Street ran for three years, until the sponsorship ended in 2020.
We wrote a set of audiobooks for Comparethemarket designed to help children fall asleep. The three woozily soporific bedtime stories were all based around facts about beetles and their natural habitat.
They’ve been watched more than 2M times on YouTube and Spotify, and been turned into learning materials by the National Literacy Trust.
Nice brand. Nice brief. Nice simple idea.
The final instalment of Macmillan's long-running Not Alone campaign. Kris Hitchen would go on to be cast by Ken Loach and Jed Mercurio.
The idea for Comparethemarket’s Meerkat Meals offer was that the app opens up an infinite world of food. The production began with literal paper cutouts and finished with some mind-boggling CGI work from Dave Scanlon and the good folk at Passion Pictures.
After winning the pitch we needed a launch campaign that could be shot on a shoestring. The idea was based on a genuine old-fashioned USP - each recipe involves three pots and is a doddle to make.
Asda wanted a new campaign to show off their vast range and low prices. They stock a lot of stuff so I had to write a lot of these, yet never had to find a rhyme with ‘orange’.
Activation for launch of the Nissan Juke Built To Thrill campaign.
Enlisting the help of Professor Brendan Walker, 'the world's only thrill engineer', we attached electrodes to stunt drivers, hurled Goodwood visitors out of a simulated plane, sent middle-aged folk careering round Silverstone, and flew some exceptionally lucky competition winners to Morocco to hoon about the dunes in a Predator dune buggy.
I worked on a complete rebrand for Underground, transforming it from a slightly ropey Camden Market shoe company into a fancy-pants fashion label. The project included a completely new web and e-commerce site, OOH, press and brand collateral. Underground also opened a store on Berwick Street. Design and art direction by Will Lynch. Photography by Mari Sarai.
A comedy short I wrote with my buddy Chris Willis. Directed by Anthony Dickenson, kindly supported by VCCP.
