The word Hovis comes from the latin ‘hominis vis’, or strength of man. An insight beautifully embodied by the ghost signs that have endured around the UK for decades.
We were asked to remind the UK that Müller Corner is an iconic product. So that’s what we did.
So long Nicole Scherzinger. Hello lovely little Müller rituals.
When Müller brought back their much loved Mississippi Mud Pie Corner, we relaunched a thing from the 90s… with a thing from the 90s.
We hid the campaign messaging in Magic Eye images and put them all over the place. Within days the yogurts were selling out in ASDA.
Loved every minute of creative directing this one, working with dream team The Sophs.
Macmillan wanted a new way to talk about cancer and what they do for people who have it. Everything grew from the line – Life with cancer is still life.
The UK's biggest-selling Easter eggs are also the smallest.
So what better way to celebrate them than with these beautifully crafted mini billboards?
The idea was that the meerkats had created their own parallel-universe soap opera, complete with theme tune, pub (the Rodents Retreat), and Corrie-style plotlines about juvenile delinquency and a perennial singleton's search for love.
Kovonation Street ran for three years, until the sponsorship ended in 2020.
We wrote a set of audiobooks for Comparethemarket designed to help children fall asleep. The three woozily soporific bedtime stories were all based around facts about beetles and their natural habitat.
They’ve been watched more than 2M times on YouTube and Spotify, and been turned into learning materials by the National Literacy Trust.
The final instalment of Macmillan's long-running Not Alone campaign. Kris Hitchen would go on to be cast by Ken Loach and Jed Mercurio.
